Writing Customer Focused Emails and Letters
Write emails and letters that are clear, professional and customer focused.
Email and letter writing plays a critical role in how organisations are perceived by customers and stakeholders. This course provides practical techniques to help participants write faster with clarity, impact and conciseness, while ensuring correspondence meets organisational standards and addresses customer needs effectively.
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By the end of this course, participants will be able to write emails and letters that are:
Clear, concise, complete and correct
Written in the format required by their organisation
Appropriate in tone for customer-facing communication
Structured to address all issues raised
Polished using AI while maintaining professional judgement
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Communicating in business
The difference between academic writing, creative writing and business writing
The Government Style Guide as a source of technique
Internal organisational style guides
The composing process
The four-step writing process:
Gather material for the specific purpose of the document
Use a spidergram to order information
Draft
Edit
Understanding the reader
Who is reading the document?
How the reader impacts:
Content
Level of detail and explanation
Words used
The structure of emails and letters
Emails that READ
R – Repeat request
E – Empathise
A – Address all issues
D – Direct for further information
Writing effective emails and letters
Contemporary letter template layout
Email and letter writing technique
Addressing all issues raised in the incoming document
Using standard paragraphs with care
Email etiquette
Creating a logical flow
How the brain accesses information
Why readers cannot process random information
Using a spidergram to assemble information in a logical flow
Wordsmithing techniques to increase clarity
Editing techniques to improve clarity and impact:
Sentence length
Main message first
Passive versus active voice
Conversational style where appropriate
Using minimum words
Modern formatting techniques and visual presentation
Word choice to suit the reader
Techniques to control tone
The continuum of compassion and assertiveness
Showing empathy appropriately
Inclusion of positive tonal words at the beginning and end of the message
Personal pronouns versus third person
Positive phraseology
Assertiveness
Using AI appropriately
Using AI to polish emails and letters
Applying AI responsibly and in line with organisational policy
Course snapshot
Duration: 1 full day
Delivery: Face-to-face or virtual
Suitable for: People who are competent writers and are responsible for customer-facing or internal service emails and letters
Facilitator: Steedan writing facilitator
How the course is delivered
This course is highly tailored. Prior to delivery, participants complete a pre-course questionnaire and submit recent emails or letters, along with the incoming correspondence that prompted the response. These examples are reviewed and used throughout the program to ensure learning is relevant and practical.