Writing Customer Focused Emails and Letters


Write emails and letters that are clear, professional and customer focused.

Email and letter writing plays a critical role in how organisations are perceived by customers and stakeholders. This course provides practical techniques to help participants write faster with clarity, impact and conciseness, while ensuring correspondence meets organisational standards and addresses customer needs effectively.

  • By the end of this course, participants will be able to write emails and letters that are:

    • Clear, concise, complete and correct

    • Written in the format required by their organisation

    • Appropriate in tone for customer-facing communication

    • Structured to address all issues raised

    • Polished using AI while maintaining professional judgement

  • Communicating in business

    • The difference between academic writing, creative writing and business writing

    • The Government Style Guide as a source of technique

    • Internal organisational style guides

    The composing process

    • The four-step writing process:

      • Gather material for the specific purpose of the document

      • Use a spidergram to order information

      • Draft

      • Edit

    Understanding the reader

    • Who is reading the document?

    • How the reader impacts:

      • Content

      • Level of detail and explanation

      • Words used

    The structure of emails and letters

    Emails that READ

    • R – Repeat request

    • E – Empathise

    • A – Address all issues

    • D – Direct for further information

    Writing effective emails and letters

    • Contemporary letter template layout

    • Email and letter writing technique

    • Addressing all issues raised in the incoming document

    • Using standard paragraphs with care

    • Email etiquette

    Creating a logical flow

    • How the brain accesses information

    • Why readers cannot process random information

    • Using a spidergram to assemble information in a logical flow

    Wordsmithing techniques to increase clarity

    Editing techniques to improve clarity and impact:

    • Sentence length

    • Main message first

    • Passive versus active voice

    • Conversational style where appropriate

    • Using minimum words

    • Modern formatting techniques and visual presentation

    • Word choice to suit the reader

    Techniques to control tone

    • The continuum of compassion and assertiveness

    • Showing empathy appropriately

    • Inclusion of positive tonal words at the beginning and end of the message

    • Personal pronouns versus third person

    • Positive phraseology

    • Assertiveness

    Using AI appropriately

    • Using AI to polish emails and letters

    • Applying AI responsibly and in line with organisational policy

Course snapshot

  • Duration: 1 full day

  • Delivery: Face-to-face or virtual

  • Suitable for: People who are competent writers and are responsible for customer-facing or internal service emails and letters

  • Facilitator: Steedan writing facilitator

How the course is delivered

This course is highly tailored. Prior to delivery, participants complete a pre-course questionnaire and submit recent emails or letters, along with the incoming correspondence that prompted the response. These examples are reviewed and used throughout the program to ensure learning is relevant and practical.

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Get started

Where you need this course for yourself, your team or your entire operation, contact Steedan today to discuss dates, options and pricing.

Call Lynne on 0412 478 031 or email lynne@steedan.com.au