By the end of this course, participants will be able to:

• Write tenders and proposals that are clear, concise, complete and compliant

• Analyse questions accurately and respond to what is being asked

• Structure responses to demonstrate capability, experience and value

• Use evidence effectively to support claims

• Edit and refine tenders and proposals efficiently

• Use AI appropriately to polish submissions while maintaining accuracy and control

Understanding tenders and proposals

• Why organisations request tenders and proposals

• How submissions are evaluated

• Understanding evaluation criteria and weighting

• The consequences of non-compliance

Analysing the request

• Reading and interpreting tender and proposal documentation

• Identifying mandatory and weighted requirements

• Understanding what assessors are looking for

• Clarifying ambiguous questions

Structuring responses

• Planning before writing

• Using headings and subheadings strategically

• Responding directly to each question

• Applying consistent structures across responses

Writing persuasive content

• Writing clearly and concisely

• Using evidence rather than assertion

• Demonstrating experience and capability

• Writing benefits, not just features

• Avoiding jargon and unnecessary detail

Editing and refining tenders and proposals

Editing techniques to increase clarity and impact:

• Sentence length and structure

• Main message first

• Passive versus active voice

• Plain English and appropriate word choice

• Eliminating repetition and wasted words

• Formatting for readability and assessment

Using AI appropriately

• Using AI to refine language and structure

• Risks of AI-generated content in tenders and proposals

• Maintaining accuracy, compliance and organisational voice